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Privacy Policy

1. Purpose and Scope

At Viraé Pilates, safeguarding your personal information is a top priority. This policy explains what data we gather when you interact with us—in person, online or via our mobile apps—how we use it, with whom we share it, and the rights you hold under data protection laws.​

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2. Information We Collect

  • Identity & Contact Data: Name, postal address, telephone number(s), email address, limited fitness/health history.

  • Usage & Transaction Data: Records of classes booked, products purchased, communications history, feedback you provide, and referral source.

  • Technical Data: IP address, browser type, device identifiers, and how you navigate our websites or apps.

  • Marketing Preferences: Whether you’ve opted in to hear about promotions and events.You choose what to share; however, without the core details above, we cannot deliver our services effectively.​3. How We Process Your Data

We rely on your consent and our legitimate interests to:

  • Respond to inquiries, requests, complaints, and suggestions;

  • Manage bookings, process payments or refunds, and personalise your experience;

  • Send you information about classes, workshops, products, and exclusive offers if you’ve opted in; Analyse trends and behaviours to improve our offerings and digital platforms;

  • Maintain the security and performance of our systems.​

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3. Sharing Your Information

We may disclose personal details to:

  • Service Providers: Companies that assist with analytics (e.g., Google Analytics), email distribution, user-experience tools (e.g., Wix), and virtual teaching platforms (e.g., Zoom). All data shared is either anonymised or pseudonymised where possible.

  • Legal & Regulatory Bodies: If obliged by law or to defend our legal rights (including fraud prevention).

  • Business Partners: Only with your explicit consent and under strict confidentiality agreements.We will never sell your personal data.

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4. Cookies & Tracking Technologies

Our website and apps use cookies and similar tools to:

  • Remember your login status and site preferences.

  • Analyse how you use our services, helping us enhance functionality.

  • Deliver targeted advertising if you’ve agreed to receive marketing.

You can block or delete cookies via your browser settings, though some features may then be limited.

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5. CCTV Operations

Viraé Pilates locations operate CCTV for safety and loss prevention.

  • Recording: Cameras run 24/7; footage is stored securely for up to 31 days unless a longer retention is legally required.

  • Access: Only authorised personnel (e.g., Studio Managers, Data Protection Officer) can review recordings, and only when necessary.

Requests: You may submit a written request for footage that features you; we’ll respond within one month, subject to legal exceptions.​

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6. Your Rights

Under GDPR and UK data protection laws, you may:

  • Access: Request a copy of your personal data.

  • Correction: Ask us to amend inaccurate or incomplete information.

  • Erasure & Restriction: Request deletion or limitation of processing in certain circumstances.

  • Objection & Portability: Object to specific uses of your data or request transfer to another provider.

  • Withdraw Consent: At any time for marketing communications.

To exercise these rights, contact us as detailed below. We aim to reply within 30 days.​

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7. Data Retention

We retain your personal data only as long as needed to fulfill purposes outlined here or as required by law—typically up to seven years after your last engagement with us—after which it is securely deleted.

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8. Security Measures

We implement technical and organisational safeguards, including encryption, access controls, and regular audits, to protect your data against unauthorised access, disclosure, alteration, or destruction.

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9. Changes to This Policy

We may update this policy to reflect changes in our practices or legal requirements. The latest version, including its effective date, will always be posted on our website.​​

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10. Contact Information

If you have questions, wish to exercise any of your rights, or have concerns about how we handle your data, please reach out:

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Thank you for trusting Viraé Pilates with your personal information. We’re committed to keeping it safe and using it responsibly.

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